A bizarre new reality TV show in Denmark has revealed the naked truth about people’s consumer lifestyles – by making its stars walk the streets in the buff.
Four contestants each move into a separate flat in Copenhagen with absolutely nothing – but can get one of their possessions back each day by dashing in the nude to a storage box near their apartment.
Participant Katerina Grube – a 23-year-old student – says she never normally leaves the house without at least an hour checking her make-up and blonde hair extensions and spends thousands each month on clothes.
She explained: “I hoped that the experience would help me reduce my addiction to things I don’t really need. I can’t do a thing without checking my iPad or doing my make up.
“I thought maybe I could realise that I’m beautiful without 70 layers of stuff.”
The 30 day experiment shows filming from inside the apartments and covert footage of the nude stars dashing through the streets trying to avoid being seen.
Katerina said: “You somehow feel free, but also very exposed. I told myself that I might just as well enjoy it, because it would be a once in a lifetime experience but it turned out to be a real emotional rollercoaster.”
She added: “To start with you have nothing – not a stitch, no furniture, nothing at all – and you can earn one thing at a time by getting to the bin. It could be a credit card, it could be a pair of knickers, anything.
“It has been a liberating experience. Everybody should take a closer look at themselves and figure out who they really are underneath all those layers of stuff.”
The debut show aired to record viewing figures on Denmark’s state DB3 channel.
But the show’s creative director Irene Stroeyer insisted it had been its moral message that had grabbed viewers’ attention – not scenes of girls in the nude.
She said: “The aim of the experiment was to trigger a more acute awareness about consumerist behaviour.
“It’s very extreme of course to hand over everything you own. The aim is to make both the participants and the viewers think about what they can actually make do without – what’s useless and what’s important.”