Nail polish was the talking point of 2012 — who could forget Olympian Jessica Ennis’s gold manicure or Adele’s red-tipped Louboutin-inspired nails?
But the big trend for 2013 is false lashes — and the more outlandish the better.
Fluttering falsies have hit a whole new level of crazy since Chanel models wore strips of black tulle fashioned into fake lashes at the Paris couture show last month.
Hot new trend: The big trend for 2013 is false lashes…and the more outlandish the better
In response to demand, make-up boutique Shu Uemura has opened a lash bar in Liverpool’s Harvey Nichols where you can have Swarovski crystal-encrusted lashes applied.
And at extension-specialist Jinnylash, sales of dramatic eyelashes have doubled year on year.
The idea can be traced back to a Seattle-based blogger called Natalie Russo, 21, who started designing mad lashes three years ago for friends.
Her designs vary from exotic peacock feathers to rainbows, and a bubble bath scene which includes brightly coloured soaps and rubber ducks.
Wacky lashes: Seattle-based blogger called Natalie Russo started designing mad lashes three years ago for friends
‘Thanks to stars such as Lady Gaga and Katy Perry, there’s more acceptance of looking odd — in fact, people want to stand out,’ says Natalie.
Natalie sells her eyelash jewellery on craft site etsy.com and tries every design herself to check it is wearable.
Often she forgets she is wearing, say, tiny cupcakes on her lashes until she becomes aware of stares in the supermarket.
‘At first, the lashes feel like wearing heavy eye make-up, but they’re comfortable enough to quickly forget about the weight on your face — much like wearing glasses,’ she says.
Trend setters: Thanks to stars such as Lady Gaga and Katy Perry, there’s more acceptance of looking odd
Though applying a strip of tiny cupcakes on deely-boppers to your eyes looks fiddly, crazy lashes are easier to apply than regular falsies because they have more structure.
We’re not convinced they are office appropriate, but come the weekend there’s some appeal to being a lashionista.