The falsies causing a flutter! Outlandish lashes are hot new beauty trend for 2013

Nail polish was the talking point of 2012 —  who could forget Olympian Jessica Ennis’s gold manicure or Adele’s red-tipped  Louboutin-inspired nails?

But the big trend for 2013 is false lashes —  and the more outlandish the better.

Fluttering falsies have hit a whole new level  of crazy since Chanel models wore strips of black tulle fashioned into fake  lashes at the Paris couture show last month.

Hot new trend: The big trend for 2013 is false lashes...and the more outlandish the better

Hot new trend: The big trend for 2013 is false  lashes…and the more outlandish the better

In response to demand, make-up boutique Shu Uemura has opened a lash bar in Liverpool’s Harvey Nichols where you can have Swarovski crystal-encrusted lashes applied.

And at extension-specialist Jinnylash, sales  of dramatic eyelashes have doubled year on year.

The idea can be traced back to a  Seattle-based blogger called Natalie Russo, 21, who started designing mad lashes  three years ago for friends.

Her designs vary from exotic peacock feathers  to rainbows, and a bubble bath scene which includes brightly coloured soaps and  rubber ducks.

Wacky lashes: Seattle-based blogger called Natalie Russo started designing mad lashes three years ago for friends

Wacky lashes: Seattle-based blogger called Natalie Russo  started designing mad lashes three years ago for friends

‘Thanks to stars such as Lady Gaga and Katy  Perry, there’s more acceptance of looking odd — in fact, people want to stand  out,’ says Natalie.

Natalie sells her eyelash jewellery on craft  site etsy.com and tries every design herself to check it is wearable.

Often she forgets she is wearing, say, tiny  cupcakes on her lashes until she becomes aware of stares in the  supermarket.

‘At first, the lashes feel like wearing heavy  eye make-up, but they’re comfortable enough to quickly forget about the weight  on your face — much like wearing glasses,’ she says.

Trend setters: Thanks to stars such as Lady Gaga and Katy Perry, there's more acceptance of looking odd
Trend setters: Thanks to stars such as Lady Gaga and Katy Perry, there's more acceptance of looking odd

Trend setters: Thanks to stars such as Lady Gaga and  Katy Perry, there’s more acceptance of looking odd

Though applying a strip of tiny cupcakes on  deely-boppers to your eyes looks fiddly, crazy lashes are easier to apply than  regular falsies because they have more structure.

We’re not convinced they are office  appropriate, but come the weekend there’s some appeal to being a lashionista.

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