A group of comedians has launched Decembeaver – a female equivalent to Movember.
A YouTube video titled Goodbye Movember, Hello Decembeaver encourages women to stop shaving or waxing their pubic hair to help raise funds for the American Cancer Society.
One of the activists says in the clip: ‘Every year, as men grow out their moustaches for Movember. Women are left out.. What can we not do? What can we stop doing?’
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Spreading the word: The YouTube video, written and directed by New York-based Sarah Cooper has attracted more than 300,000 hits since it was posted
Another adds: ‘Let’s look less like a 12-year-old girl down there and more like an 80-year-old woman… Take the ooch out of your cooch.’
And while the men in the video appear to be unenthusiastic about the campaign, the women explain that anyone who is against Decembeaver isn’t worth the time.
New trend? Decembeaver encourages women to stop shaving or waxing their pubic hair
‘If a guy gives you a hard time, he must want you to get cancer,’ one explains.
The YouTube video, written and directed by New York-based Sarah Cooper has attracted more than 300,000 hits since it was posted on November 29, and prompted dozens of mixed responses.
One viewer wrote: ‘My mother died of cancer and I thought this was hilarious. It’s not making fun of cancer, it’s making fun of the stupid stuff people do.
‘Cancer has brought me a lot of tears. I want to thank these girls for making me laugh and everyone needs to laugh…even people with cancer.’
However another added: ‘First of all I find this video extremely offensive. You are mocking the fact that Movember is actually a month where men and certain women raise awareness for Prostate cancer and men’s health.’
Not too pleased: The men in the YouTube film appear to be unenthusiastic about the Decembeaver initiative
An accompanying website Decembeaver.com includes a link, so supporters can make donations to the American Cancer Society.
More than 1.2 million men grew out their moustaches in November to raise awareness for testicular and prostate cancers.
This year the initiative raised $116million worldwide, compared with $98.1 million last year, the organization said on its website.