The contest is seeking to find the ‘ten most beautiful college students’ in Hubei Province, according to Gawker.
The pedantic organisers are looking for nipples no further than 20cm apart.
The contest, launched by the website Campus Model, also has very strict requirements for the applicant’s bust, waist, and hips.
‘We want the winners to be extremely good-looking,’ one of the organisers told the Global Times.
‘We have based our criteria both on traditional Chinese and more modern Western aesthetic values.’
A website staffer claimed research on the perfect distance was carried out on the internet.
Many locals took to social networks to criticise the contest and anyone who decides to take part in it.
‘Check out what the brain-dead college people spend all day doing, then you’ll know why China can’t produce an Oxford,’ said Sina Weibo.
Another said that the most handsome boy will soon have to have the length and width of his penis measured.
So far a handful of women have agreed to have the gap between their nipples measured in the hope of winning 10,000 yuan, or approximately £1,000.
In contrast, competitions in the United States, such as Miss America, have moved away from being purely based on physical appearance.
The swimsuit and evening wear aspects of the Miss America pageant now only count for 35 per cent of a contestant’s score, with more combined weight being given to talent, personal interviews and a candidate’s response to an onstage question.