Want to feel like a virgin again? Cream for ‘vaginal tightening’ sparks controversy…

The company claims their product ‘empowers  women’, but plenty of women disagree.

The launch of a new ‘vaginal tightening and  rejuvenating cream’ by an Indian pharmaceutical company has sparked fury among  the fairer sex.

Not only have women voiced the opinion on  Twitter that 18 Again was created by Ultratech purely to cash in on female  insecurities, but many are have criticised the accompanying TV  advert.

The awkward commercial, set in an extended  family household, involves a woman dancing around the internal courtyard with  her husband.

She repeatedly sings lines borrowed and from  Madonna’s Like A Virgin (but given a Bollywood makeover),  including ‘ooh,  I feel  like a virgin’ and ‘it feels like the first time’.

Her husband grabs her waist and warbles ‘oh,  yes it’s true’ while an elderly couple of parents look on, seemingly  aghast.

The film ends with a shot of the product,  then a clip of the intrigued elderly couple apparently using the internet to  order some of the cream for themselves.

Rishi Bhatia, chairman and managing director  of Ultratech India, said: ’18 Again is a  first-of-its-kind product for women in India.

‘This  product is being launched in India  post clinical  trials conducted  among women of all age groups under dermatological  control.

’18 Again  has the power and the potential to  break the shackles and redefine the  meaning of women empowerment  altogether.’

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