Brides are normally supposed to save their feminine treasures for the night after their wedding.
But an increasing number of brides are surprising their grooms with saucy portraits of themselves prior to tying the knot.
Known as boudoir photography, the trend involves brides-to-be donning lingerie and being snapped by professional photographers to create sexy photographs for their fiances.
For some, the photos are said to help satisfy the sexual desires of their husbands who then have no reason to search for internet porn later in their married life.
Demure: Brides-to-be, like above, are posing in lingerie for professional photos as a gift for future husbands. According to photographers, brides from as young as 24 are posing in the typically tasteful shoots
Star: One photographer, who snapped the above shot, said it is the ultimate gift that a groom can receive
Lynn Michelle, a Dallas-based photographer, told TheDaily.com that she snaps somewhere between 60 to 80 brides per year.
‘A lotof women do boudoir because they’re afraid their fiances are looking at porn and they’d rather them be looking at her,’ she said.
Terilyn Brown ofJ’adore by Achetype told MailOnline that she caters for about two brides per month and has photographed brides as young as 24.
‘It’s really the ultimate gift from brides to their fiance,’ she said. ‘We do all the styling on our own and include wardrobe as part of their shoot… there’s lots of consultation.’
Tasteful: While most photos remain demure, like the above which was snapped by Simply Bloom Photography based in Alabama, others can turn extremely risque as some brides dare to be different these days
Pretty: Brides are typically donning their veils and other bridal attire but others can choose to go without
Alabama-based company, Simply Bloom Photography, also specialise in such work.
Priced from $1,000 per shoot, the work that Ms Michelle conducts involves using much of the same type of props.
Brides often bring veils, garters and wedding night lingerie to their photo shoots.
Sporting jerseys and business shirts have also been worn by daring models in the past.
But the saucy trend is not limited to brides, Ms Michelle added.
Women photographed in the past have also included military wives, divorcees who are longing to ‘get back in the game’ and middle-aged women celebrating tummy tucks.
Revealing: Brides are said to be excited to be in front of the camera as they feel like a model for a moment
Soft: Some snappers like to meet with their clients before the shoot in order to help them feel more comfortable
The photographer said: ‘I get a lot of preachers’ wives bringing in blindfolds and thinking they’re the dirtiest things ever. I had one woman order two albums – one for her husband and one for her boyfriend.’
Kate McElwee, a Boston-based photographer, who also offers boudoir services, said: ‘I had one girl whose husband was really into fishing so she bought his waders and wore them and nothing else.’
‘I knew that he could capture better photos if I was willing to let me guard down’
New Jersey photographer Tony Yang often snaps X-rated shoots.
‘I hate the words classy and tasteful,’ he said. ‘People describe my work that way but being an artist, I don’t want to be constrained. The whole point of the session is that it’s private. Why do you have to hold back?’
He added that he plays Britney Spears music when he is shooting women and he gives his subjects wine in order to help them feel more relaxed while they are on shoot.
One of his New York-based clients, Allie, 29, revealed that she got completely naked during her shoot.
‘I knew that he could capture better photos if I was willing to let me guard down,’ she said.
Ms Michelle said usual reactions from husbands involve ‘absolute silence followed by the word wow’.