If you’ve ever walked through an IKEA store thinking about how cool it would be if you could just lay down on one of them soft beds, cover yourself with a fluffy blankets and nap, then you need to move to China, because that’s what IKEA visitors do over there.
The Chinese simply love IKEA! Millions visit the company’s mainland stores every year, but only a few of them actually end up buying something, as many just come to enjoy the air-conditioning on a hot summer day and take a nap on the comfy furniture on display. ”Some of them even come in once the store opens in the morning, and won’t leave until the store closes in the evening,” a security staff from the IKEA store in Shanghai told Morning Star, but although this sometimes bothers employees, the company hasn’t taken any measures against people making themselves a little too much at home, because it sees it as a future investment. They believe when these people have more consumption power they’ll come back and buy something, but until then they’re free to loiter around.