Chinese IKEA Customers Make Themselves a Little Too Much at Home

If you’ve ever walked through an IKEA store thinking about how cool it would  be if you could just lay down on one of them soft beds, cover yourself with a  fluffy blankets and nap, then you need to move to China, because that’s what  IKEA visitors do over there.

The Chinese simply love IKEA! Millions visit the company’s mainland stores  every year, but only a few of them actually end up buying something, as many  just come to enjoy the air-conditioning on a hot summer day and take a nap  on the comfy furniture on display. ”Some of them even come in once the  store opens in the morning, and won’t leave until the store closes in the  evening,” a security staff from the IKEA store in Shanghai told Morning Star,  but although this sometimes bothers employees, the company hasn’t taken any  measures against people making themselves a little too much at home, because it  sees it as a future investment. They believe when these people have more  consumption power they’ll come back and buy something, but until then they’re  free to loiter around.

Chinese IKEA Chinese IKEA Customers Make Themselves a Little Too Much at Home

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s