A formidable 42K: It’s the world’s biggest strapless bra

As women with an ample bosom know only too  well, their physique rules out all manner of summer wardrobe options – in  particular strappy dresses.

The problem is that it has been virtually  impossible to find underwear which offers enough support to enable them to look  elegant in a shoulder-baring outfit.

Now a company promises to boost the fashion  potential of Britain’s larger ladies – by offering the world’s biggest strapless  bra.

Pretty in pink: The makers N Brown of the 42K bra, which has a similar style to this smaller strapless bra, describes the new design as a 'triumph'

Pretty in pink: The makers N Brown of the 42K bra, which  has a similar style to this smaller strapless bra, describes the new design as a  ‘triumph’

At a prodigious size 42K – the equivalent of  a dress size 26 – the bra, described by its makers as a ‘triumph of textile  engineering’, claims to accommodate the bosoms of some of Britain’s bustiest  women.

It is made of polyester, nylon and elastane  and has a toughened underwire to give maximum lift. The cups are fully lined and  have strengthened seams to give additional bust support. The bra also has extra  boning in the sides to enhance the bust shape and profile.

The world's largest bra is being sold by N Brown, which owns online mail order brands Simply Be and Figleaves

The world’s largest bra is being sold by N Brown, which  owns online mail order brands Simply Be and Figleaves

Despite being jokingly dubbed a ‘hammock’, the bra, created by plus-size clothing retailer N Brown, is far from dowdy, with  the firm crediting the garment for a recent rise in sales.

N Brown, which owns online mail order brands  Simply Be and Figleaves, offers clothing for women sized 14 to 32 who have  difficulty finding fashionable garments in regular shops.

Its chief executive Alan White said the  strapless bra was one factor behind a  2 per cent increase in sales since  February.

Since the 42K bra was launched around 12  months ago it has sold more than £100,000 of stock worldwide – accounting for a  tenth of the company’s bra sales last year.

It has been so successful that the firm is  planning on launching an L cup version next year.

Mr White said of the strapless bra: ‘It  involves very clever engineering to support what are very large weights.  A “K” is, indeed, a very big cup size.’

Costing £27, the bra, which comes in ivory  and magenta, also has detachable straps which can be worn four  ways.

It is a full three sizes smaller than the  biggest strapped bra on the market, which comes in a size 48N, created by Rigby & Peller, the Queen’s underwear retailer.

Average women’s body shapes have changed in  recent decades, with the most common bra size in the UK  having increased  from a 34B ten years ago, to a 36D.

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