Seeing a supermodel posing for some arty black and white shots in nothing but her birthday suit is nothing new.
But when they are supposed to be promoting a new lingerie range, surely it makes sense to actually wear the clothes?
But Bar Refaeli clearly thought she would get more attention if she was completely naked and she might well be onto something.
Aren’t you selling underwear? A naked Bar Refaeli poses in her birthday suit for the advert launching her new lingerie range
Preening: Bar combs her wet long blonde hair in front of the mirror
The Israeli babe posed for a black and white TV advert to promote her new underwear line Under.Me.
And in the advert she is seen checking herself out in the mirror while wearing absolutely nothing having just got out of the bath, giving no clue as to what she is trying to sell.
The advert starts with her lazing in the bath before it cuts to her lounging on a bed and then an armchair puffing on an unlit cigar.
No bubbles? Bar is seen soaking in a bath..
.. and then gets out to towel herself dry…
… before shaking out and pinning up her hair before pulling on a T-shirt from her range
Dressed in a pair of black knickers and a T-shirt, she then pulls on some socks, proving that she really promoting her range and not just looking for an excuse to show off her enviable figure.
She is then seen in her garden mowing the lawn and skimming the pool in her knickers before practising a few baseball swings.
Then it’s back to the bathroom where she is naked again and combing her hair in front of the mirror while checking herself out.
Domestic goddess: Bar then decided to mow the lawn in her underwear…
… and then decided to clean the swimming pool too
Take me out to the ball game: Bar decided it would also be a good time to practice her baseball swing
The range, called Under.Me, is exclusively designed by the model, who has stuck to simple lines and soft cotton for her range.
When she launched it she said: ‘My underwear is the clothing article closest to my body, and as such, I want it to complement it and not steal the show. There is nothing better than simple, comfortable, quality clothing.
‘My work means I’m travelling all the time, rushing from city to city and wearing the most incredible, elaborate designs. I love it, but on my downtime I just want to relax and be myself.
You smell good: Bar takes a comforting whiff of her T-shirt as she rolls around on the bed
Puffing away: But Bar’s cigar is not lit as she relaxes on a big leather chair
‘I don’t want my clothes to define me. And that’s the idea behind under.me – a focused collection of beautifully-made basics that look good and feel amazing. That’s all I need.’
She added: ‘Because underneath my clothes lies the real me. Nothing else.’
The stunning star follows in the footsteps of fellow models Gisele Bundchen and Elle Macpherson – the latter launched her range 20 years ago.
Having modelled plenty of other lingerie ranges before, this is Bar’s first collection of her own.
Lazy days: Bar relaxes on a big comfy sofa as she flicks through a magazine
She also said: ‘It was appealing to me to do a line of underwear from the fabric I like with the basic, comfy design I always look for, as well as underwear that can actually be delivered to your door.’
The range, which has men’s underwear as well as women’s, includes black and white cotton bras, knickers, briefs and vests in soft cotton and is described as ‘a new label of underwear for men and women, designed to simply fit’.
Comfortable: Bar showed the good fit of the range as she chilled out with her glossy