Their shocking adverts have seen some of the world’s most famous people strip down to do their bit for animal rights.
But PETA’s perennial shock tactics may have landed them in hot water with women’s rights campaigners- their latest campaign features the message that violent sex is good sex.
The ad is a spoof of a PSA about a fictional syndrome called WVAKTBOOM, or, ‘Boyfriend Went Vegan and Knocked the Bottom out of Me… a painful condition that occurs when boyfriends go Vegan and can suddenly bring it like a tantric porn star.’
The advert shows a woman wearing a neck brace trudging painfully back from shops. Under her parka coat she appears to have forgotten her skirt.
Back at home her sprightly (newly vegan ) boyfriend, wearing only his tighty whiteys , is fixing a hole in the wall, another casualty of last night’s sextravaganza, a flashback hints.
‘Are you feeling better,’ he asks, as she undresses, and lobs the celery at him, hard.